KPI Đánh giá hiệu suất
HLV KPI
- Chỉ số: Revenue per HLV, Client retention rate, Session completion rate
- Target:
- Revenue per HLV: 50M/tháng
- Retention rate: 90%
- Session completion: 95%
- Formula: (Actual - Target) / Target × 100
2. Quality KPI (30%)
- Chỉ số: Client satisfaction score, Program effectiveness
- Target:
- Satisfaction: 4.5/5 stars
- Program completion: 85%
3. Development KPI (20%)
- Chỉ số: Certifications acquired, Workshops attended
- Target: 2 certifications/year
4. Compliance KPI (10%)
- Chỉ số: Safety incidents, Procedure adherence
- Target: Zero safety incidents
Sales KPI
1. Revenue KPI (50%)
- Target: Monthly sales quota: 100M
- Formula: Actual sales / Quota × 100
2. Conversion KPI (30%)
- Target: Conversion rate: 40%
- Formula: New members / Total consultations × 100
3. Retention KPI (20%)
- Target: Member retention: 85%
- Formula: Retained members / Total members × 100
Marketing KPI
1. Reach & Engagement (40%)
- Target:
- Social media followers: +10% monthly
- Engagement rate: 5%
- Website traffic: +15% monthly
2. Lead Generation (30%)
- Target: 50 leads/month
- Formula: Total leads generated / Month
3. Content Quality (20%)
- Target:
- Content approval rate: 90%
- Brand consistency score: 95%
4. Campaign ROI (10%)
- Target: Campaign ROI: 300%
- Formula: Revenue from campaign / Campaign cost × 100
Operations KPI
1. Facility Management (30%)
- Target:
- Equipment uptime: 99%
- Cleanliness score: 95%
- Safety incidents: 0
2. Service Quality (30%)
- Target:
- Member satisfaction: 4.5/5
- Check-in speed: <2 minutes
- Response time: <24 hours
3. Efficiency (25%)
- Target:
- Peak hour capacity utilization: 85%
- Staff productivity: 90%
4. Compliance (15%)
- Target:
- Procedure adherence: 100%
- Documentation: 100%
Incentive Structure
- HLV: 2-5M bonus if revenue target >100%
- Sales: 5-10M bonus if sales >120%
- Marketing: 2-5M bonus if reach targets >110%
- Operations: 2-3M bonus if all KPIs >95%
Quarterly Bonuses
- Team bonuses if all departments achieve targets
- Department bonus: 5-10M per department
Annual Bonuses
- Individual performance: Up to 2 months salary
- Company performance: Up to 1 month salary for all staff
Bài viết liên quan
- [[sop-cho-chuyen-mon]]
- [[quan-ly-tai-chinh-phong-tap]]
- [[quy-trinh-onboarding]]
- [[sop-cho-sale-admin]]
- [[quy-trinh-tuyen-dung-hlv]]